7 Real Estate Marketing Mistakes to Avoid
Real estate is all about location, location, location – but on social media, it’s all about content, content, content! It’s no longer enough to just have a website and put your listings on Zillow or Trulia. You must create quality content and actively engage with potential homebuyers, current clients, and referrals. But, when it comes to your marketing, here are 7 mistakes to avoid along the way:
1. Not Having A Plan
Not having a plan can be a costly mistake for your real estate businesses. Without a clear content strategy in place, your efforts are likely to fail to achieve the desired results. It’s important to remember that social media platforms are complex and constantly evolving, making it difficult to successfully navigate without a solid plan in place.
2. Not Researching Your Audience
Researching your target audience is essential if you want your social media content to have maximum impact! Knowing who exactly it is that you’re targeting ensures that each post is crafted specifically around their needs/wants/goals so that they can identify with what’s being said and feel connected! Plus, understanding what kind of language resonates best with them will lead more conversions!
3. Poor Quality Content
You won’t be successful if the content you share isn’t relevant or informative. Take the time to create thoughtful and engaging posts that will resonate with potential homebuyers and current clients alike. Your content should be engaging, and relevant, and add value to your followers’ lives by providing helpful tips, insights or entertainment.
4. Posting Too Much Self-Promotion
People don’t want to read posts that are only about you and your business. Instead, focus on providing helpful information that will be useful for your audience such as tips on buying or selling a home, insights into the local market, or advice for first-time buyers or sellers. When you provide value, people will naturally be drawn to you and view you as an expert in the field or even better, a trusted advisor.
5. Being Inconsistent With Posting
Consistency is key when it comes to building a strong social media presence. When you show up regularly online, it allows people to become familiar with your brand over time and builds trust so that they remember who you are when they’re ready to buy or sell a home! Aim for posting at least once per day but try not to exceed two posts per day so that you don’t overwhelm your followers.
6. Not Utilizing Hashtags
Hashtags allow people from all over the world (not just those who follow you directly) access to your content! Utilizing hashtags relevant to the topic of discussion allows more people than ever before to find out what kind of services you offer and how knowledgeable/experienced/trustworthy/etc. you are in the real estate industry! So don’t forget them when crafting your next post!
7. Not Engaging With Your Audience
Please, don’t post and ghost! Engage with people who comment on your posts or send private messages asking questions about buying or selling a home. Be sure to respond in a timely manner so that people know they can count on you when they need help. Keeping up with conversations and responding quickly helps foster relationships and build trust.
Social media is here to stay. So, incorporating it in your business strategy is a must. By steering clear of these mistakes, you can establish a powerful social media presence that allows you to connect with potential clients and cultivate relationships that last.
Are you looking for help creating content and creating a profitable community for your real estate business? Let’s discuss your needs one-on-one!