Going Viral is Hurting Your Real Estate Business. Here’s Why…

“I want to go viral!”

Does this come to mind when you think about marketing your real estate business on social media? In that case, it’s important to remember that chasing the algorithm might help you go viral for a short time, but it doesn’t generate business. For example, a popular meme-style post may attract a large amount of attention at the moment, but it may not actually translate into more leads or sales for your business in the long run (insert a “Little Ms.” meme here – IYKYK.).

The reality is that social media allows you to connect with people all over the world. And while platforms are growing and evolving, they’re becoming more driven by algorithms than by human connections. 

Algorithms are designed to be impersonal and impartial, so relying on them is a bad idea. They prioritize content that is popular or has high engagement, rather than content that is valuable or significant, based on data and mathematical models. 

Your real estate business is more than a math equation.

On the other hand, when you focus on building a community, you show others that you value human connection and interaction. By connecting with others and engaging with them, you learn about others’ perspectives and experiences, which helps you to understand how to better serve them as a real estate agent – and they trust you to do so!

So, what will help you grow a strong online community of leads and referrals on social media? 

  1. Create content that is valuable to your audience.
  2. Respond to comments and messages.
  3. Be consistent in your posting.
  4. Create meaningful interactions with your followers.
  5. Use targeted ads to reach more people. 

By doing all of these things, you can build a strong, engaged, and profitable community on social media. 

Remember, while algorithms can be a useful tool for your real estate marketing, they should never replace the importance of human connection on social media. By prioritizing community, you can create a more authentic, meaningful, and enjoyable online experience that helps your audience stay connected, informed, and inspired.

Are you looking for help creating content and creating a profitable community for your real estate business? Let’s discuss your needs one-on-one!