From Shy to Showstopper: How to Improve Your Confidence on Video

Video content is one of the most powerful tools for building your personal brand, connecting with your audience, and promoting your products or services. Whether you’re a real estate agent, a loan officer, or an attorney, using video in your social media strategy allows you to share your expertise with others and reach a wider audience. But, many find sitting in front of a camera to be a daunting task.

Does this sound like you?

If you’re shy about showing up on camera, you are not alone. The good news is that confidence is something that can be developed and improved upon with time and practice. In this blog, I’m sharing the #tea on how to go from shy to showstopper and master your confidence on video. Grab a pen and paper, this is going to be a good one!

1. Prepare! Prepare! Prepare! 

Before you even pick up your camera, take some time to prepare. Think about the overall purpose of the video, what you want to say, the message you want to convey, and the tone you want to set. Write down a few bullet points. Avoid writing a full script, because then you will lose naturalness in your video. Preparation will give you a solid foundation to build on and will help you feel more confident and in control.

2. “Practice Makes Perfect!”

Once you have your bullet points ready, it’s time to start practicing. Rehearse your delivery a few times, either in front of a mirror or by recording yourself and watching the playback. This will give you a better understanding of your pacing, tone, and body language, and help you build confidence in your delivery. Keep an open mind and remember what’s most important is to get your message across.

3. Dress Up!

What you wear can have a huge impact on your confidence levels. When you get ready to record content, wear an outfit that makes you feel good! Dress in a way that reflects your brand and will attract your target audience. For example, if you work with luxury buyers, you may opt for a more professional look instead of a casual vibe. Either way, whatever you wear should make you feel comfortable and confident.

4. Be Positive

Confidence is not just a state of mind, it’s a state of being. When you show up on video with a positive, confident presence, you not only inspire others but also empower yourself. Before you hit “record” speak positively to yourself. Remember that you have a message worth sharing. Thinking positively before you record will help you to have a positive attitude throughout your video.

5. Look into the Camera

Connect with your audience by making eye contact with the camera. Hold your head up high and speak up with confidence. Avoid fidgeting or looking down. By looking directly into the camera, you’ll come across as confident, approachable, and trustworthy, which is key for building a connection with your viewers.

6. Be Yourself

Please don’t try to be someone you’re not. If someone takes time to look at your video content, there is something that drew them to you. So remember to focus on your positive skills and talents. This may be your ability to tell a story, your sense of humor, or even your passion for a particular subject. Authenticity is key, and your audience will appreciate your honesty and vulnerability. Let your personality shine!

7. Edit Wisely

If you’re not completely happy with how you came across on camera, don’t worry. With the help of editing software, you can remove any stumbles or mistakes and focus on the parts of your video that you’re proud of. Just be sure to keep the editing minimal, so your audience can see the real you.

Showing up confidently on video social media is a powerful tool for reaching a wider audience. By following these tips, you can boost your confidence levels, engage with your audience, and make a lasting impact on the world. Remember, confidence takes time to build, but with practice, determination, and a positive attitude, you can achieve anything you set your mind to. You’ve got this, showstopper!