Plan Your Content in 5 Easy Steps

“You need to plan your content,” says EVERYONE.

Many social media experts tell you that planning your content is essential, but very few show you HOW (insert eye-roll). Well, sis, I’m not going to tell you how important it is to plan content because by now, you already know that. So let’s get to the good stuff.

I’m going to walk you through the proven process that I use to quickly plan content for myself and my various clients. Are you ready?! 

First, collect real estate content ideas.

Here are some great tools to use to search for new ideas:

  • Youtube: Search for popular terms related to your niche. For example, if you are a luxury agent, you can search for “luxury listings,” “luxury real estate,” “2022 real estate trends,” “wealth,” etc. You will find a list of videos related to each topic. Without watching the videos, write down some titles that stand out to you and use them as a content outline. 
  • Pinterest: This tool is one of my favorites! Similar to your search on Youtube, look for topics related to your niche. For example, if you would like to educate new buyers, you can search for “home buying tips,” “first-time homebuyer,” etc. 
  • Google: Search Google for popular real estate blogs! This is a great way to educate yourself, get inspiration for new content, and make it your own (because no one likes a copycat).   
  • Old posts: Look through your Instagram account and recreate old content that performed well!

Psst! Don’t forget to write all of your ideas down!

Second, set your schedule.

Take a look at your Instagram analytics to see the best days of the week to post. 

Create a posting schedule that works for you and stick with it! Remember, you DON’T have to post every single day. But you DO need to be consistent.

Third, determine what kind of content you want to post. 

Utilize each of the types below: 

  • Static post: A clear photograph or graphic
  • Video post: A short video of 60 seconds or less. 
  • Carousel: A group of photos added with the “swipe” feature.
  • Reels: Short videos 15 seconds to 60 seconds. And, my personal favorite.
  • IG Live: A live video that can later be saved to IGTV.
  • Stories – Short 15-second clips. Stories last 24 hours.

Step four: draft your caption. 

Captions can be likened to the “meat” or protein of the post. This is where you want to connect with your readers. All captions need these elements: 

  • An attention-grabbing introduction;
  • An educational, inspirational, or entertaining story or explanation; and
  • A call to action (CTA). A CTA tells your audience what they should do next. Some examples include: comment below, tag a friend, visit my link in bio, share, etc. 

Finally, conduct hashtag research.  

Hashtags are used to categorize content and make it more discoverable. If you want to help Instagram categorize your content (and show it to more people), use hashtags on your posts!

For hashtag research, here are some of my favorite tools:

  • Hashtag generator:
  • Hashtag counter:
  • FREE hashtag generator:

Well, there you have it! Planning content takes time, but it’s worth it!

Do you have a content strategy prepared? Leave a comment below and let me know if you need a hand! I’m rooting for you!